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Mundo Pensante promotes the 1st Fruuto Festival, including agenda for music professionals

Mundo Pensante promotes the 1st Fruuto Festival, including agenda for music professionals

1o festival fruuto

The Mundo Pensante (Thinking World) complex, located in the traditional neighborhood of Bixiga in the city of São Paulo, promotes the 1st Fruuto Festival on November 24 (Saturday). The programming takes place in the three spaces that are part of the complex, gathering launching shows, video exhibitions and parties, as well as an exclusive area for professionals that will have panel, exhibition, and business fair.

“The festival was assembled to foster culture, bring together different people, visions and experiences, creating empathy and discussion about other realities.”, explains Rodolfo Lacerda, creator of the festival. In the Mundo Pensante (Thinking World), from 5:00 p.m. to 5:00 a.m., the highlights of the program are Felipe Cordeiro releasing music clip for the song “Demais” , Totonho e Os Cabra (PB), presenting the album “Samba Luzia Gorda”, and Coco de Oyá with the debut of the group “Eu Acho é Coco”, and the single “Sacode a Saia”. The Estúdio Bixiga, from 11:00 p.m. to 5:00 a.m., has in its Line-up a mix of some of the parties that are success today in the São Paulo capital: Samba do Sol (DJ Kim Cotrim Flowresta), Catuaba: A Festa, Tu vens tu vens, Chacoalha Bichona, and Sereianos.


Professional Area

Besides the cultural exchange, from 1:00 p.m. to 8:00 p.m., the Lab Mundo Pensante (Thinking World Lab) also brings a panel with names that compose the independent music scenario of São Paulo: Maurício Tagliari, from the label ybmusic (responsible for albums of artists such as Tulipa Ruiz, Luedji Luna, and Lucas Santtana); Nathalia Birkholtz, of the Tropi.Press agency (who takes care of the press office of BNegão, Baiana System and Natiruts); Paulo Papaleo, from the Mundo Pensante (Thinking World), Eric Vecchione, from Urban Jungle (who manages the career of Céu, Bixiga 70 and Chico César) and Manoela Wright, from Uirapuru Produtora (responsible for Quartabê, Maria Beraldo and São Yantó, among others). “The idea behind the panels is for them to be tools for artists and producers to debate the potentials of the independent music scenario”, says Rodolfo.

In the same place, there will also be the Expo Fruuto space, where music professionals can do business with companies such as Tratore, Duplica CD, Casa Do Roadie, Vinil Brasil, PEITA, Ultramerch, Raíza Tobias, Ciro Neves (Instinto Coletivo Vídeo e Art), and Camilla Campos. The enrollments for the professional area are free and submissions must be done online.



For professional – from 1:00 p.m. to 8:00 p.m.

The Lab Mundo Pensante (Thinking World Lab) hosts the “Gestão Estratégica para Artistas e Produtorxs” (Strategic Management for Artists and Producers) panel at 4:00 p.m., a round of talks with practical tips from incredible professionals working in our market, such as:

– Paulo Papaleo (Mundo Pensante)
– Mauricio Tagliari (YBmusic)
– Nathalia Birkholz (Tropi.Press)
– Eric Vecchione (Urban Jungle)
– Manoela Wright (Uirapuru Produtora)

The enrollment for this Panel is free and places are limited!

Click here.


Shows – from 5:00 p.m. to 5:00 a.m. 

The Mundo Pensante (Thinking World) will have an intense agenda – with 100% release shows – of artists and bands launching album, clip or single in over 10 hours of event!

Check the attractions already confirmed:

– Felipe Cordeiro – launching the clip for the song “Demais”
– Totonho e Os Cabra (PB) – launching the album Samba Luzia Gorda”
Renascentes (RS) – launching the album “Dia Real Inventado”
– Cigarra – launching the clip “Teia de Aranha”
Enidê MC – launching the clip “Mangueando Vou”
Élio Camalle – launching the clip “Zé da Bronca”
Batuque de Lara – launching the single “Samba de Lara”
João Perreka e os Alambiques – launching the album “Corote Sonoro”
Um Tza Fanfarra Balkan Brass – launching the clip “UmTza”
– Coco de Oyá – launching the group Eu Acho é Coco and the single “Sacode a Saia”

In the intervals the dance floor is up to the DJ and cultural producer Bruno Eppinghaus (RJ), one of the curators of the Galpão Ladeira das Artes and relentless articulator of culture and art in the city of Rio de Janeiro, in charge of parties like Acarajazz and Bailique.


 Party – from 11:00 p.m. to 5:00 a.m. 

The Estúdio Bixiga will celebrate the power and importance of some of the most active parties of the night of São Paulo in a single night. It will be an unprecedented encounter with the party djs:

– Samba do Sol (DJ Kim Cotrim Flowresta)
– Catuaba: A FESTA
– Tu vens tu vens
– Chacoalha Bichona



1st Fruuto Festival
Saturday, November 24th, 2018
Mundo Pensante (Thinking World) / Estúdio Bixiga / Lab Mundo Pensante

Mundo Pensante
Rua Treze de Maio, 830 – Bela Vista – São Paulo – SP
Phone: 50822657

Estúdio Bixiga
Rua Treze de Maio, 825 – Bela Vista – São Paulo – SP
Tel:. 5082-2657