First day of BMS presents cases and synchronization trends
The first day of panels and lectures of Brazil Music Summit: Sync & Music Branding – an event promoted by Brazil Music Exchange (BME), a project of exporting Brazilian music made through a partnership between Brasil, Música & Artes (BM&A) and Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil) – featured discussions on several themes relevant to synchronization: the relationship between music suppliers and producers in the audiovisual market, trends in music and virtual reality, the power of music in animation and work on mega events.
In the first lecture, Samantha Schilling from Reel Muzik Werks talked about the release of music and the demand of producers for them: “The most important thing are relationships. Knowing what you are doing and who you are doing it for. In addition, it is necessary to spread your work, many people will not look for a type of music simply because they do not know it exists”, she said.
In the panel linked to trends, moderated by Mário Di Poi from Inputsom Arte Sonora and led by Fábio Hofnik from Hyper VR, Bernardo Massot and Evandro Cavalcanti, both from Sonido, they talked about the growth of virtual reality. According to Fábio, “virtual reality will overcome television, as the trend is to migrate to new media. This area is receiving a lot of investment”.
Within the panels that presented successful cases, Alexandre Guerra, from Inputsom Arte Sonora and Mauricio Dias, from Grifa Filmes, spoke about the entire creative process involved in the soundtrack series “Savings of Extinction“, which had a track recorded in Hungary.
Ruben Feffer and Gustavo Kurlat, both of Ultrassom, gave details about how the process of creating sound tracks for animation works. For that, they presented step by step the drawing “The boy and the world”, that even got to compete for the Oscar. ” The narrative was created by the song so that every place where the main character passes brings references”, commented Kurlat.
Otávio de Moraes told about the experience of participating in a mega event – in this case, the 2014 World Cup. He was responsible for opening and closing the event. In a rather complex process, which took eight months, he faced several challenges. Among them, the need to accomplish a universal song, in which diverse nations were represented.
Brasil Music Exchange was created in 2002 by the Brasil, Música & Artes (BM&A) and the Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil) to facilitate connecting Brazilian and international companies, establishing partnerships and generating business opportunities.