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Carla Casarim performs at El Corte Inglés

Carla Casarim performs at El Corte Inglés

Carla Casarim se apresenta no El Corte Inglés

The artist Carla Casarim lands in Portugal to perform at the launch of the Brazilian beachwear collection of El Corte Inglés, which takes place on June 6 and 7. The event takes place in the cities of Lisbon and Vila Nova de Gaia, in Portugal.

The artist released the first single from her solo career on Tuesday (5) called “Madeira Sem Lei”. The song talks about deforestation in Brazil and is available on all digital platforms. “Madeira Sem Lei” is the first song from the album “Terra Mãe”, due to be released in 2019. Three other singles will be released later this year.

The singer highlighted the happiness of being chosen to perform the show in a network as big in Europe as is El Corte Inglés. “I’m super excited and happy with the invitation and the opportunity to be launching my work with an international presentation. The repertoire will be genuinely Brazilian and composed of bossa nova, samba, samba jazz and baião”, concludes Carla.

The presentation is a great opportunity for Carla’s international career, which is presented with the support of the Brasil Music Exchange (BME), a project that aims to foster the internationalization of Brazilian music promoted by Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The launch at El Corte Inglés is carried out by the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil.

According to the manager of BME, Leandro Ribeiro, the event shows how much the project is helping several artists in the international scene. “We are increasingly approaching other associations so that the international concerts are held in partnership with us, because we value the artists that are seeking international projection and that are part of our project Brasil Music Exchange”, says Leandro.

Carla also comments on the need for a project like the BME for national artists. “It is very important to have an association that encourages the export of Brazilian music. It’s an honor for me to be a part of this project”.

Listen to the single below:

Selection process

The selection process was carried out by BME and Texbrasil, according to the musical style appropriate to the event and available budget. The BME forwarded a list of artists and bands that fit the profile and Texbrasil selected the priorities. Carla came in first, accepted the proposal and defined the other details with Abit.

About BME

Founded on 2001, BM&A – Brasil, Música and Artes was created with the goal of encouraging and organizing the international diffusion of Brazilian music, attracting exchange value to Brazil, as well as giving support to the export of other products, through cultural actions abroad. Acting throughout the music production chain, BM&A has established itself through initiatives that adapt our industry to new standards in the international music business. Since 2003, it operates in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), developing the project Brasil Music Exchange to facilitate connecting Brazilian and international companies, establishing partnerships and generating business opportunities.