BMS day 2 panels talk about brand and music strategies
Part of the lectures held on the second day of Brazil Music Summit: Sync & Music Branding, focused on the strategies of brands to engage music in this world. Among the professionals who spoke about the theme are Guilherme Flarys (Gomus Music Branding), Fernanda Paiva (Natura Musical), Juan Paz (Estrella Galicia) and Bruno Santos (Chilli Beans). The event was promoted by Brazil Music Exchange (BME), a project of exporting Brazilian music made through a partnership between Brasil, Música & Artes (BM&A) and Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil).
For Guilherme, the strategy used is based on “understanding customers sound routine and knowing where they are, to offer products that have to do with them”. The professional, who works with projects of different brands, also stressed the importance of music in everyone’s life and how much companies should explore on that side. “Music changes everything and can bring new meanings and experiences”, commented.
Bruno and Fernanda, from Chilli Beans and Natura respectively, spoke of the success that the brands they work have in this segment of music branding. For Fernanda, the activities developed by Natura Musical help to generate connections with the public and extremely positive experiences. Already Bruno talked about the partnerships that the brand had with renowned artists/bands such as The Beatles, Rita Lee, Legião Urbana, among others, and how this influenced their project to increase brand reach.
In one of the last panels of the day, Juan Paz spoke about the project “SON Estrella Galicia“, which publishes several bands/artists around the world, besides holding festivals and having spaces that combine music with the beer brand. “The activities must be part of a great brand strategy, we seek to act in a niche that reaches our customers and the way we want to be seen”, explained.
Brasil Music Exchange was created in 2002 by the Brasil, Música & Artes (BM&A) and the Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil) to facilitate connecting Brazilian and international companies, establishing partnerships and generating business opportunities.