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BME promotes event focusing on synchronization and music branding for the first time in Brazil

BME promotes event focusing on synchronization and music branding for the first time in Brazil

In order to provide content and generate business for professionals in the music market in the fields of sync and music branding, BME (Brasil Music Exchange), a Brazilian music export project conducted through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), created the Brasil Music Summit: Sync & Music Branding. The event takes place on December 4 and 5, at Unibes Cultural, and will be featuring Brazilian and international professionals in lectures, workshops, showcases, and business roundtables.

The idea of ​​the event arose when BME studied the Brazil’s phonographic potential in the business chain and noticed that the fields of sync and music branding are still little explored in the country and have a lot of room to develop. In 2016, the Brazilian music market had $229.8 million in revenue. Regarding the Internet, Brazil is not far behind and ranks fifth in terms of the number of digital users, with roughly 102 million people. On Netflix, Brazilians are ranked 10th in the “binge racers” ranking, which defines subscribers who watch a season of a series during the first 24 hours of the launch. On YouTube, the country ranks sixth in the world based on video views.

According to Leandro Ribeiro, manager of the project, the event is important for the expansion of this type of business among Brazilian and foreign professionals. “The idea is to kick off the subject, bringing business opportunities, networking, and knowledge. We are still beginning here in everything that concerns these issues, so this beginning will allow us to reap the benefits in the long term,” he explained.

National and international guests

The program already includes confirmed names such as Samantha Schilling, Creative Director at Reel Muzik Werks, Mario Di Poi, Managing Director of Inputsom Arte Sonora, Geoff Siegel, founder and CEO of Fundamental Music, Joel High, and CEO of Creative Control Entertainment. Another highlight is the presence of Yassine Saidi, Global Senior Head of Lifestyle of Puma, who is coming to Brazil to discuss and seek opportunities in the fields of Music Branding.

A market with potential

A study by the International Federation of the Phonographic Industry (IFPI) notes that synchronization accounts for 2.3% of global recorded music revenues, which means $370 million out of a total of $15.7 billion. According to Mario Di Poi, Producer at Inputsom Arte Sonara, the “Pay TV Act” (12,485/2011) boosted the rise of this sector. “The requirement significantly increases the demand for Brazilian content on television channels and, subsequently, music. The musical production chain is increasingly prepared to join the audiovisual sector,” he said.

In force since 2012, the text establishes that paid channels should broadcast at least three and a half hours every week of national productions in prime time, half of this content being mandatorily created by independent companies. In 2016, pay TV channels showed more national content than the minimum required by the Act, according to a report produced by Ancine.

In addition to the revenues from music licensing, the synchronization business has a direct influence on copyright revenues through public performance. In 2016, global figures accounted for $2.15 billion, totaling 13.7% of the total revenues in the music market, a 7% increase over 2015. In Brazil, the value corresponds to $84 million.

Leandro explains that, particularly in the case of sync, even projects developed here in Brazil may represent an increase in export revenues. “Many audiovisual projects are broadcast abroad – as is the case with TV shows, movies and animations – that is, even though all the production is done here in Brazil, from the moment it is licensed and broadcast outside, everyone involved still profits from copyright on public broadcast,” he concluded.

For more information, please visit the event’s website.


Business rounds (12/4 and 12/5 – morning)

Aimed at companies that operate in the sync & music branding market and are BM&A associates. Companies that do not meet the minimum requirements can use our networking platform to schedule their own meetings. Please follow this link to learn more.

Showcases (12/4 and 12/5 – evening)

With the aim of presenting an overview of the current scenario of Brazilian music, BME has organized showcases that will be presented during the two days of the event, in the evening. BM&A associates will be entitled to an allowance with a value to be defined and, in particular for those who are outside São Paulo, the cost of the tickets. The signup period will be open until November 6, and only submissions from independent artists, managers and producers will be accepted. See the rules and schedule here. 

Lectures and panels (12/4 and 12/5)

Presentation of success stories and trends in the sync & music branding markets for all accredited members with simultaneous interpreting.Click here to know more about the programming. 

Workshops (12/4 and 12/5)

Guest professionals will be teaching the tools and processes of the Sync & Music Branding market. Vacancies are limited, and workshops are separated by management maturity levels. That is, “free workshops” can be considered topics for beginners, while “Pro workshops” address more complex issues. Some of them will only be in English, as it they will feature international speakers. More details here.

Pitching (12/4 and 12/5)

Aimed at companies and professionals who develop projects in the audiovisual market in the fields of film, TV, video games, and others, who can present their projects to professionals in the music market in order to be able to find an appropriate partner. Learn more here. 

About BME

Brasil Music Exchange (BME) is a music export aid project developed since 2002 through a partnership between Brasil Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). For this purpose, it conducts a number of international business and image promotion activities.